PR for technical textiles and fibres
Over a decade of working on innovation, sustainability and brand partner projects for the LYCRA Company has given our founder a deep understanding of the global textiles and fibres industry. Knowledge that is passed on to the team and applied to our current client strategies.
PR for technical textiles and fibres
Science to shoppers: Modern consumers want added value and they want to see proof points.
Our unique B2C, B2B and science PR experience cross-over enables us to convert detailed technical information into easily digestible messages for the shopper. A skill honed over time working across medical research campaigns (NHS), anti-bacterial and viral products such as HeiQ VIROBLOCK and launching numerous LYCRA fibre innovations.
International reach: Almost 25 years’ experience in developing global communications strategies. From creating toolkits for partner agencies across the globe, to directly executing PR, media buying, copy writing and social media activity in Europe and the US.
Past & Present Team Experience: Coolmax, HeiQ, The Lycra Company, Lycra Brand, SCA Hygiene (non-wovens), Thermolite, and more.