Sustainable brand identity solutions and supply-chain transparency experts, Trimco Group, took a deep dive into the impact of greenwashing in the fashion industry at the event’s Keyhouse forum. The discussion covered the challenges faced by brands in supply chain monitoring and the critical actions that need to be taken to achieve and maintain compliance with the latest legislation whilst avoiding the threat of being accused of greenwashing. UPSHOT PR supported Trimco with PR around the event and secured additional media interviews for Camilla to discuss the topic further with titles such as Supply Chain Digital and CWB. Watch the talk here.
Trimco’s Sustainability Director, Camilla Mjelde, warns of the threat of greenwashing and how to avoid it at Munich Fabric StarT
