Upshot PR is thrilled to announce the official return of the Simone Pérèle Best Dressed Windows UK competition for 2026. Following the resounding success of last year’s inaugural rollout, the luxury French lingerie house is once again inviting its premier independent boutique stockists across England, Scotland, Wales, and Northern Ireland to transform their storefronts. Upshot PR devised the campaign to help support the brand’s UK’s high street boutique partners during the crucial autumn sales period.
The 2026 initiative aims to build on the incredible wave of momentum generated during the brand’s UK competition debut, further strengthening the connection between independent regional retailers and premium French craftsmanship. As seen in UNDERLINES magazine: read here
Reflecting on a Successful UK Debut
Originally a beloved tradition across premium mainland European boutiques, the competition expanded to the UK under Upshot PR’s strategic guidance. The inaugural campaign drove immense engagement, boosting local high-street footfall and digital brand awareness from regional towns to major city centres.
- The Reigning Champion: Maison Six, an elegant lingerie boutique located in Oakham, Rutland, took home the first-ever UK title. Despite having only been open for a few months in the East Midlands, the boutique captivated the judging panel by scoring top marks in Visual Impact and Product Visibility. Their outstanding display earned them the ultimate grand prize: a luxurious three-night trip from the UK to Paris, complete with exclusive tickets to the prestigious Salon International de la Lingerie.
- Integrated UK PR & Social Impact: Alongside the retail competition, Upshot PR amplified Simone Pérèle’s seasonal launch through a highly coordinated media and digital campaign targeting UK fashion editors and consumers. By pairing traditional boutique storytelling with high-impact collaborations with leading British fashion content creators, the campaign successfully drove widespread digital engagement and put independent UK stockists in front of fresh, modern audiences.
A Fresh Creative Vision for UK High Streets in 2026
This year’s competition introduces a brand-new theme, Grande Amour, that asks boutiques to think outside the box, blending the elegance of Simone Pérèle’s Autumn/Winter 2026 collection with bold, artistic window concepts. Upshot PR will be supporting stockists nationwide with tailored promotional assets, ensuring each participating boutique can turn their storefront into a captivating local high-street destination.
By merging beautiful physical visual merchandising on British high streets with robust, social-first PR support, the 2026 competition celebrates the creative power of independent retail and the timeless allure of luxury lingerie.
Stay tuned as we reveal the participating boutiques and showcase how the UK’s top retailers bring this year’s new theme to life!